Ideal for eCommerce brands to offer their visitors a truly personalised experience and dramatically increase conversions by cart, form and browse abandonment, plus much more. 59% of consumers who experienced personalisation say that it significantly influenced what they purchased, 33. The portion of people buying groceries online who bought from Walmart jumped from 25.5% in 2018 to 37.4% in 2019. At the core of customer experience is email. But there’s no denying the benefits, especially how it can get your product to people who can’t readily access your physical location. Internet Sales as a Percentage of Total Retail Sales. In 2017 almost 59% of ecommerce sales occurred via mobile Modern consumerism is easy, perhaps too much so. Advances in Psychiatric Treatment. But more important than what it is, is what it isn’t. Since online shopping, in general, is growing so fast, the next statistic shouldn’t come as a surprise to you. Understanding what a great customer experience really is will define and differentiate your brand from your competitors’ – be it the speed of a website or the level of personalisation you deliver. Want some more? 29 percent of Germans shopped online at least once a week in 2019. 71% of mobile purchases are influenced by emails from the retailer (Adobe), 12. Despite the above, only 18% of companies focus their resource on customer retention. If you’re not up and running, but wanna get there, you can experiment with one of the best e-commerce website builders or discuss your needs with some e-commerce development companies. Pure360 customers average 22% more online revenue using cross-channel personalisation. As you consider your marketing strategies in 2019, here’s a look at 25 stats on the state of consumer shopping today so you can better understand what consumers are looking for and where. US Census Bureau Figures show that over the last two decades, U.S. online retail sales ha… Consumer shopping behaviors are continuously evolving and brands must continuously adapt to meet their expectations. 57% of consumers prefer to shop online, 31% of consumers prefer visiting the physical shop, while 12% of consumers said both ways are the same for them. Online retail king Amazon bought supermarket chain Whole Foods last year and opened its first brick-and-mortar store earlier this summer; All major stores are online, providing an alternative experience for their customers; Retailers need to stop seeing online shopping and offline shopping as an “either/or” scenario. 36. Target.com also grew shopper numbers substantially: Some 15.7% of online grocery shoppers bought from Target.com in … Global Ecommerce Statistics and Trends to Launch Your Business Beyond Borders. $4 trillion doesn’t sound much, but when you see what the data about global eCommerce and online shopping looks like, it all becomes more serious. General Ecommerce Statistics (, 25 percent of adults in the U.S. purchase an item online at least once a month. Users who read one welcome email will go on to open at least 40% of emails from the same brand in the following 180 days (Econsultancy). (, 90 percent of online shoppers prefer free shipping, even if their package takes longer to arrive. (, The ability to shop day or night is a major factor for 64 percent of online shoppers when deciding whether to buy online. Top 5 most visited shopping websites in 2019, according to Alexa: 1) Amazon.com, 2) Netflix.com, 3) Ebay.com, 4) Amazon.co.uk, and 5) Etsy.com. Read our series guide for inspiring examples on how you can improve your eCommerce email marketing. 25. The total average eCommerce spend per customer, over the course of the year is estimated to be £1,600 in the UK (Smart Insights), 4. Online shopping addiction statistics show a similar prevalence as in-person compulsive shopping at about 5–8%. hbspt.cta._relativeUrls=true;hbspt.cta.load(4099946, '7273f0a7-7e8b-4cec-9a3a-730c1faa8fec', {}); For the time being, physical retail is still the top dog. Interested in engaging with the team at G2? Published by Evgeniya Koptyug , Sep 9, 2020. UPDATED AUGUST 2020 . Cut through the noise and dive deep on a specific topic with one of our curated content hubs. 77% of UK adults have bought goods or services online. 74% of customers feel frustrated when website content is not personalised, 32. A staggering 35% of Amazon’s revenue is generated by its recommendation engine, 31. Online shopping overtakes a major part of retail for the first time ever Published Tue, Apr 2 2019 12:06 PM EDT Updated Wed, Apr 3 2019 2:34 PM EDT Kate Rooney @Kr00ney 35% of Google product searches turn into transactions within 5 days. 9. (, 63 percent of Americans say they’ve purchased an item through Amazon. Subscribe to keep your fingers on the tech pulse. 80% of consumers like it when they receive retail emails that recommend products to them based on previous purchases. 44) Parents spend more of their budget online in comparison to non-parents (40% vs. 34%) and spend 75% more time online shopping each week (7 hours vs. 4 hours for non-parents). Here are 20 statistics that illustrate the changes in online shopping, from device usage and global markets to shopping channels and delivery methods. 1. …which means 80% of marketers are treating customers exactly the same, serving up the same offers, campaigns and shopping experience to everyone! If you want to learn more about personalisation, download our guide here. Two-thirds of consumers expect a same day response to queries about a product of service (A Marketer’s Paradox of Strategy VS Practice), 7. The average shopping cart abandonment rate is around 68.8%. The spending per user on mobile ecommerce will increase by up to 228% before 2021. Online retail has seen huge shifts and changes over time. Take a look at the brands that are getting it right and how they are successfully boosting revenue. (, 80 percent of shoppers want same-day shipping (, 3 percent of global grocery sales took place online in 2018. Online Shopping Trends. Payment methods will become more digital. In July 2019, online retailing accounted for 19.9% of total retailing compared with 18.9% in June 2019, with an overall growth of 12.7% when compared with the same month a year earlier. About one-third of consumers said the top reason to shop online is the ability to shop 24/7 (32%), followed by lower price (29%), convenient (22%), and save time (17%). Ecommerce statistics: Google Shopping. (, 25 percent of voice assistant owners have used smart speakers for one-time delivery purchases. Products. 2. Not only has it loosened our spending habits, it has shuttered brick-and-mortar stores that can’t compete with the convenience of online shopping — from family-owned greeting card stores to big-name retailers like Sports Authority. (, 30 percent of total computer and electronics sales took place online in 2018. (, 39 percent of online shoppers say a retailer’s free return policy largely influences their decision whether to buy online. Online Shopping Keeps Growing: Are You Growing With It? How to use RFM segments to supercharge Win-back Campaigns, 5 reasons why you should be including product ratings in your emails, 40 Stats every eCommerce Marketer should know in 2021, 7 Beauty Brands that are bossing customer engagement during lockdown, Top use cases for Marketing Automation in FMCG, Top use cases for Marketing Automation in B2B eCommerce, Top 5 reasons why you need defined objectives in 2021. Who are Gen Z? 78% of consumers are likely to shop on large online retailers, compared to 52% on marketplaces, and 43% on smaller web-stores. And how can you market to them? 10. Great customer experience drives new purchases and retains customers, encouraging them to purchase again and again. As of Q3 2019, these are Lazada, Shopee, Zalora, Argomall, and eBay, all of which manage transactions between shoppers and third-party sellers. As of January 2019, online shopping is responsible for 9% of Australia’s total retail sale.. Statista predicts that by the end of this year Australian online businesses will see a 15.1% growth in revenue. Four in ten purchases are made using only an online channel for searching and buying (UPS), 10. Express delivery will become the norm. Ebay comes in third with 7.64% while social media pulls 6% of online shoppers in as a starting point for shopping. (, The Chinese have the largest e-commerce market in the world, spending nearly twice online as second-place Americans. Google Shopping ad spend was up 43% YoY in Q4 of 2018, making the quarter the fastest growth rate in two years. You can buy everything online and in many cases, see it arrive at your door in minutes. Online’s share of sales has climbed exponentially since 2009 and shows no sign of stalling. (, 74 percent of consumers say there has been a direct link between watching a video on social media and purchasing something. (, 56 percent of online shoppers say they still appreciate the in-person experience over digital retailers. Your time is valuable. (, 78 percent of online shoppers value the lack of lines and other shoppers in the online retail experience. To help you out, we’ve put together 40 eCommerce statistics that can be used to shape your eCommerce marketing strategy. It remains a key marketing channel for 2019 and with a bit of knowledge and the right technology, you can deliver successful campaigns that are both personalised and fit for multi-channel experiences. 4. In 2023, eCommerce retail purchases are expected to rise from 14.1% to 22%. We’re always looking for experts to contribute to our Learning Hub in a variety of ways. Multi channel shoppers spend three times more than single-channel shoppers, 16. We would like to use cookies to collect information about how you use ons.gov.uk.. We use this information to make the website work as well as possible and improve our services. In 2019, E-Commerce Sales Accounted for 14.1 Percent of All Retail Sales Worldwide ... Online shopping has made it easy for consumers to show a specific product to their friends or family to get a second opinion before making a purchase. (, U.S. shoppers spent $126 billion on online shopping over the 2018 holiday season. (, 92 percent of America’s online shoppers say they’ve bought something on Amazon. Figure 6: Money spent on online shopping, EU-27(1), 2020 (% of individuals who bought or ordered goods or services over the internet for private use in the previous 3 months) - Source: Eurostat (isoc_ec_ibm) Purchasing online and problems encountered (2019 survey) 71 % of e-buyers reported having no problem when purchasing online 52 Noteworthy Online Shopping Statistics in 2019, Social commerce campaigns generate up to 18X the engagement of regular social media updates (, 50 Noteworthy Cybercrime Statistics in 2019, 50 Noteworthy Freelance Statistics in 2019, E-commerce sales made up around 10 percent of total U.S. retail sales in the third quarter of 2018. Amazon is the leading online retailer with net revenue of $232.88 billion in 2018. Platform Performance Statistics. The average order value (AOV) of purchases from basket abandonment emails is 14.2% higher than typical purchases (Econsultancy), 19. 17. Almost 70% of online baskets are abandoned but there are ways to encourage customers to complete their purchase – read our top 10 tips here, 17. (, 56 percent of online shoppers say the availability of recommendations on an online retailer’s site is influential in their decision whether to shop online. While men and women shop with about equal frequencies, on average, men spend more per transaction ($220 for men vs. $151 for women). Recovery emails play a key role in combating the abandoned basket issue that many eCommerce companies face. By 2020, customer experience will overtake price and product as the key brand differentiator (The Guardian), 28. Millennials and Gen Xers are the biggest online shoppers, with 67% of … Industry Insights and Trends Feb 14, 2019 8 min read. (, 32 percent of voice assistant owners use smart speakers to compare product prices. Expand your knowledge. In fact, with an estimated global population of 7.7 billion people, that’s about 25 percent of the world’s population shopping online. Emerging technologies such as voice commerce, social commerce and augmented reality will continue to gain traction in 2019. Customer experience should form a fundamental part of your eCommerce strategy. The Summary. (, 30 percent of consumers say they would make purchases through Instagram, Snapchat, Twitter or Pinterest. It’s quite a feeling, shopping in your pajamas. Email accounts as the biggest source of traffic to eCommerce sites after organic (SocialMediaToday), 22. (, Online holiday spend in the U.S. increased 16.5 percent between 2017 and 2018. For small businesses in the retail space, creating an online experience is a unique challenge, one that continues to evolve at a rapid pace. This statistic shows the results of a … More than half of UK consumers are now shopping online and UK online spend is forecast to increase 29.6% between 2019 and 2024, according to retail analysts at GlobalData. (, 21 percent of voice assistant owners have used smart speakers to reorder something they buy regularly. 35% of Google product searches turn into transactions within 5 days. Email Marketing Reputation. When you think about data, think about the zeros. With over $1.935 trillion in ecommerce sales, China was the biggest ecommerce market in the world in 2019. Online shopping is poised to keep on growing. U.S. online shopping device usage 2019, by generation U.S. digital buyer penetration 2019, by age Retail sales of youth electronic toys in the U.S. from 2011 to 2019 #betterstartshere. Last year, we Australians spent a total of A$28.6 billion (US$20.3 billion) on online shopping. Online shoppers make purchases via mobile more often than on PC. (, In 2018, Amazon claimed 54.1 percent of the total online retail market. The above eCommerce statistics tell us that customer experience remains a top priority for the industry. 24. 8. 1. Four in ten purchases are made using only an online channel for searching and buying . Below are some online shopping and eCommerce statistics, trends, and even some fun facts you might not have known. eCommerce now comprise more than 13% of all retail revenue in 2019. Press Release | September 23, 2019 2017 E-Stats Report: Measuring the Electronic Economy 52% of people say they’re less likely to re-engage with a brand following a bad mobile experience (Google), 15. 23% of shoppers will abandon their shopping basket if they are forced to register an account (nchannel). Retail mCommerce sales are predicted to hit $432.4 billion in 2022. Online Retail in South Africa 2019 is endorsed by the Ecommerce Forum of Africa. Figure 6: Money spent on online shopping, EU-27(1), 2020 (% of individuals who bought or ordered goods or services over the internet for private use in the previous 3 months) - Source: Eurostat (isoc_ec_ibm) Purchasing online and problems encountered (2019 survey) 71 % of e-buyers reported having no problem when purchasing online To explore this topic and what it means for you, here is a compilation of online shopping statistics based on recent studies. Planning, creating and sending email marketing can be a frustrating experience. The mobile shopping industry generated $156 billion in 2017 alone and expected is overtake traditional eCommerce in 2019. by Aaron Orendorff. (eMarketer, 2019) The mobile online shopping market share is forecast to make up 67.2% of digital sales in 2019. (, 43 percent of voice assistant owners use smart speakers to create shopping lists. This can be attributed to the fact that many of men’s purchases are in high-value categories like luxury goods or electronic items while those fo… 85% of customers start a purchase on one device and finish it on another (Google), 13. (Bonus points if you wear your pajamas.). (, 23 percent of consumers say that recommendations on social media influence their buying decisions. Ecommerce statistics & online shopping stats and facts for 2021. It’s seven times more expensive to get a new customer than retain an existing one, 37. Free shipping is the most important factor for consumers when choosing a retailer. AR really changes the shopping experience in specific industries, such as fashion and home decor because the customer can get a better feel for the item without seeing it in-person. Despite the above fact, only 51% of the UK’s top eCommerce brands are sending dedicated emails! Customers are willing to shop in new products categories. Online Shopping Trends 2019 & Key Figures - What you need to know. Millennials now make 54% of their purchases online . 7. Now running a store in your pajamas — that’s something to aspire to. ( NPR/Marist, 2018) 22 percent of total apparel sales took place online in 2018. 38. Sign up now for access to the UK's best strategy advice, industry innovations, best practice and tons of actionable insights. eCommerce now comprise more than 13% of all retail revenue in 2019. People aren’t just shopping online. In fact, with an estimated global population of 7.7 billion people, that’s about 25 percent of the world’s population shopping online.. What’s more, this number is rising rapidly and is expected to hit a massive 2.14 billion people in 2021. Because staying up to date with the latest trends is key for any online business this year. A post-conversion email is a good way to start shifting the focus if you are one of these. (, In South Korea, 20 percent of consumers already buy groceries online. (, 78 percent of online shoppers value the availability of product reviews by other shoppers. ( The Atlantic, 2019) 30 percent of total computer and electronics sales took place online in 2018. 26. Furthermore, it is expected to grow to 72.9% by 2021. This has probably long been an option for you, depending on your personality and your shopping preferences (it has for me). (, 47 percent of voice assistant owners use smart speakers to research products. hbspt.cta.load(2140481, '1dc40933-9bd3-4452-bd69-ad907583a697', {}); Book a Demo of our Website & Email Personalisation Solution. But with e-commerce platforms and the ongoing online retail revolution, PJs have become unofficial shopping attire. The average order value (AOV) of purchases from basket abandonment emails is 14.2% higher than typical purchases ( Econsultancy ) The average amount of time between a Google product search and a purchase is 20 days (it’s 26 days on Amazon). Part 6. It is expected that 18% of all UK retail purchases will occur online this year (Nasdaq), 2. In 2019, it’s estimated there are 1.92 billion digital buyers, and eCommerce sales account for 14.1% of retail purchases worldwide. 39. 67% of shoppers check the returns page before making a purchase (invespcro), 5. 58 percent of American adults have purchased clothing or shoes online. 76% of companies consider a customer’s lifetime value to be an important measure of success (invespcro). These extra fees are one of the reasons that Amazon is killing the ecommerce game in 2019. It goes by many names — cross-border commerce, borderless business, international online retail. Whether you’re a beginner looking to define an industry term or an expert seeking strategic advice, there’s an article for everyone. It continues to deliver success for eCommerce companies, coming in as the second highest source of site traffic. The average amount of time between a Google product search and a purchase is 20 days (it’s 26 days on Amazon). He studied journalism at the University of North Florida — which is still undefeated in football — and joined G2 Crowd in 2016 when there was only one other “Andrew.” He has enjoyed contributing to newspapers and online publications while pursuing music and comedy projects in his free time. (Here are some noteworthy small business statistics.) (. (Big Commerce) 45) Men reported spending 28% more online than women. 77% of UK adults have bought goods or services online, 8. Companies that have a strategy for customer-journey management increase their return on marketing investment by 53%, 40. And why wouldn’t it be? Ecommerce statistics say they’re spending more in online stores than physical stores for the first time in history. (, 2 percent of Amazon Prime members say they make a purchase through the site every day. So make sure to keep these top 10 online shopping statistics in mind when you’re planning for your business strategy in 2021. By 2040, it is thought 95% of purchases will be facilitated by eCommerce (Nasdaq), 3. (, 23 percent of online shoppers say price difference is the largest factor when choosing to purchase online over brick-and-mortar. (, It is estimated 20 percent of global grocery sales will take place online by 2020, reaching $100 billion in sales along the way. Amazon is the leading online retailer with net revenue of $232.88 billion in 2018. (, 41 percent of brands on Instagram have used the shoppable posts feature. (, 22 percent of total apparel sales took place online in 2018. (, 39 percent of online shoppers say speed is the largest factor when choosing to purchase online over brick-and-mortar. Countless businesses are skipping the physical store altogether, delivering products from a warehouse or even their home. Main reason for not buying online (2019 survey) The main reason for not buying online is that people prefer to shop in person Figure 8 shows that the main reason given for not making purchases online in the 12 months prior to the survey was a preference for shopping in person in order to be able to see the products before purchasing them, out of loyalty to shops or by force … Omnichannel shoppers are demanding both online and offline experiences with consumers often using both channels in tandem. January 14, 2019. 45% of consume… And their upsell and cross-sell revenue by 56%, Further reading: 30 Email Marketing Statistics to Shape Your Strategy. Ecommerce is booming worldwide and, in Australia, there’s no exception. No matter where you stand on this, it’s important to understand the far-reaching impact of e-commerce and online retail and the habits of your hoped-for customers. 50% of consumers would be more likely to use retailers again if they were presented with personalised offers and information, 34. Parents spend 61% more online than non-parents ($1,071 vs. $664). (Big Commerce) Retail Insight Network looks at the growth of online shopping in the UK, using a host of industry data and insights. It’s full of tips on how to offer prospects and customers a better experience by personalising your digital touchpoints. If you’re using the right tactics, your ecommerce brand will continue to be ready for the various changes in the industry. iPrice’s Map of eCommerce 26 shows that the top online shopping sites in the country are dominated by foreign online marketplaces that are open to cross-border sellers. The U.S. Census Bureau released a report that summarizes 2018 e-commerce statistics on shipments, sales and revenues from key sectors of the economy. E-commerce Market E-commerce is a strongly growing domain showing no signs of decline. 3. (, 58 percent of American adults have purchased clothing or shoes online. 93% of companies see an uplift in conversion rates from personalisation, 29. A Marketer’s Paradox of Strategy VS Practice, 30 Email Marketing Statistics to Shape Your Strategy. Looking closer at the frequency the online shopping stats show 25% of those who shop online do so at least once a month, and 16% shop online at least once a week. Millennials now make 54% of their purchases online (UPS), 9. But to get your product out to people across the country and the world — or even across town, in a pinch — online shopping is an unparalleled tool. By 2020, personalisation technology that recognises customer intent will enable digital businesses to increase profits by up to 15% (Gartner), 35. 38% of people will leave a website if the layout or design is unattractive (Adobe), 6. Having a personalised homepage can increase sales by 7%, 30. Heavy Chef is the learning partner for this initiative, which seeks to actively promote online shopping and the growth of online retail in SA. Check out our list of Amazon statistics. The brief gets changed, there are numerous revisions and…, If you tend to find yourself marveling in awe at how long-established companies are able to utilise cutting-edge technology to…, When it comes to pushing your business forward your email marketing campaign needs to be about more than just looking…, With our free learning resource! 23. (, 23 percent of online shoppers say difficulty getting to a physical store is the largest factor when choosing whether to purchase online. 76% of U.S. consumers shop online. Home / Economy / E-commerce. (, 69 percent of Amazon customers say they usually purchase household basics through the site. In 2019, Gartner predicted that 100 million consumers will shop using AR by 2020, so it will be interesting to see how that shakes out next year. (, 44 percent of online shoppers say Amazon is their first stop when making an online purchase. (, In 75 percent of e-commerce website visits, the customer leaves without buying anything. Knowing key ecommerce statistics and facts, from demographics and shopping behavior, to shopping cart abandonment and trends, will provide you with a deeper understanding of what’s going on in ecommerce now — and where it’s headed.. Digging into Ecommerce Demographics. With online shopping now accounting for almost 10% of total retail sales (Source: eMarketer), e-commerce has a significant impact on traditional retailing and this will continue in the following years. 56% of online shoppers abandon their online basket because they were presented with unexpected costs at the checkout (Shopify), 18. The Rivervale team improved their email marketing results by 40% with Pure360, How strong is your email game? (, 69 percent of consumers are more likely to finance online purchases during the holiday season. Online Shopping in Current Numbers. (, In 2017, Amazon claimed 43.5 percent of the total online retail market. (, 69 percent of Americans say they’ve purchased an item online. Over 75% of people are shopping at least once a month online. 57% of mobile customers will abandon your site if they have to wait 3 seconds for a page to load (Google), 14. Year-on-year growth in the quantity bought increased by 3.3% in July 2019, with food stores being the only main sector reporting a fall at negative 0.5%.

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