They understand that this time can be incredibly difficult and that by being there for the families that entrust them with care of their loved ones is simply a given.We are Australia’s first and largest online home of funeral directors. For a Guardian Funerals customer who paid $10,000 upfront for an $11,749 funeral, the looming penalty, proportional to the remaining amount he owed, was hefty. Andrew, White Lady Funerals customer "It was my duty to pay them on time or earlier," Andrew says, though he thinks a $352 late fee is too much. Cremation funeral packages Simplicity Funerals has been offering simple, affordable and respectful funeral services in Australia since 1979. White Lady was founded in 1987 and now has in excess of 40 locations around Australia. This funeral home employs funeral directors with only the highest standard of training and professionalism. Offered at affordable discount wholesale prices. Spanish & English. EN. Our funeral directors can be reached any time of the day. Occasions: Wedding, Funeral, Graduation, Birthdays, Grand Openings. Our heritage and strong family values continue to drive our commitment to offering exceptional quality, meaningful value and professional care to community members when they need it most. The listed company, which operates the high profile brands White Lady Funerals and Simplicity Funerals, has been challenged over its practice of adding an “unnecessary” late fee of $352 by default to its bills.Turner accused InvoCare of “profiteering from grieving families” and called on the company to scrap the practice.We’ll publish the best comments in a regular “Reader Views” post. InvoCare offer funeral care services all over Autralia, with a strong presence in Brisbane, Sydney, Melbourne, Canberra and Perth. Your comments can be brief, or we can accept up to 350 words, or thereabouts.“These fees are incredibly misleading and are akin to fees for no service and pay-on-time discounts.”“The invoices clearly show InvoCare funeral homes incorporating the late fee into the total figure of all invoices,” consumer advocate CHOICE said.CHOICE said its investigators also found the charge appeared on bills as an “administration fee” when it’s clearly not.“This practice is absolutely disgraceful,” CHOICE Director of Campaigns Erin Turner said in a statement on Friday.InvoCare, which also operates a pet cremation business, posted a net profit of more than $40 million for the half-year ended June 30.Funeral giant InvoCare has been accused of charging fees for no service and gouging hundreds of dollars from bereaved Australian families.“If families pay before or on the due date, the fee is supposed to be deducted.”CHOICE has now lodged a complaint with the Australian Competition and Consumer Commission. They have mobile-arrangers that can come to you in the comfort of your own home to make funeral arrangements.