The marketing, social, and creative team prioritizes and engages in this conversation on a daily basis with the Fenty Beauty community.The launch of Fenty Beauty highlighted the importance of inclusive marketing, which jolted the industry and shifted the beauty landscape. Fenty Beauty first launched with 40 beautiful shades of foundation and today we have 50. Image Credit: Fenty Beauty Fenty Beauty Foundation: Pros and Cons Positives and Negatives. Sandy Saputo, chief marketing officer at Kendo Brands, which includes Fenty Beauty, shares the inside story.From the beginning, our founder Rihanna was very clear that absolutely no one was to be excluded. And direct sales surpassed all of our estimations, crashing our website.Rihanna wanted her brand available to women everywhere around the world at the same time. What resulted is a movement that shifted the beauty industry. At the time, there wasn’t a brand that truly reached everyone from the lightest skin to the darkest. I consider them like spices on a marketing spice rack — cooking up well-seasoned stories that are good for the world and good for business.The consumer and market reactions were phenomenal. Please see attached SWOT Analysis and feedback from the instructor on SWOT analysis assignment, I didn’t do good on that, so please consider the instructor review/feedback to expand on this assignment; Write a short Policy Brief, consisting of 3-5 paragraphs (2 pages MAX, 12 …. We received photos of lines forming outside of our retailers’ stores around the world. These were powerful performances by women for women, sprinkled with bras, panties and bodysuits in bright solid colors. No matter what shape, size, religion, race, I just wanted women to feel confident and to feel expressive,” Rihanna said backstage after the show.© Copyright 2020 - Penske Media CorporationThere was no archetype to aspire to, no singular look crafted for the male gaze.
Delevingne, clad in green with a crystal wand-like whip, brought a group of similarly dressed dancers slowly to life with a backtrack of Tweet’s sensual anthem “Oops (Oh My).” Couplings of both curvy and petite women walked out in similar outfits with equal amounts of confidence. It didn’t take long to see how markedly different the two are. Overall it was difficult to find many negatives with the Fenty Foundation, I really enjoyed the product and found great benefits to use.
There was no precedent to our radical approach to inclusivity. You really don’t know it’s happening until it’s happened.By having Rihanna and her vision as our north star, we were able to nail the execution of the Fenty Beauty launch with integrity. Inclusion was more than the number of shades; it was the well-crafted nuance of each shade in the range that also served as a proof point. Follow their account to see all their photos and videos. I would prefer the inclusion of an SPF, but luckily have a day cream to pair with the product for UVA/UVB protection. Here, you were so enthralled and engaged with the intricately choreographed spectacle that you almost forgot that the whole point was to see some new lingerie.On how she felt seeing it all come together, Rihanna had this emotional statement to share: “I couldn’t tell if I wanted to throw up or cry. “Inclusive” is how we were defined by the press and consumers. Before you knew it, a catsuit-clad Rihanna was opening her own show to roaring applause with a vogueing-like performance that had you yearning for her to start touring again.Held at the Barclays Center, the room was alive with renewed energy, and having your phone locked away (to prevent leaked footage) actually enhanced the experience because you were forced to live in the moment and process the show’s messages of empowerment, inclusivity and self-love.It was only the second runway event for Savage x Fenty, and there were keen differences between this year and last. The best way to break through with inclusive marketing is to share authentic stories that are rooted in culture and are emotionally meaningful to the consumers you serve.We knew the brand would touch women’s hearts around the world, but we had no idea of the greater impact our work would ultimately have. I did.” While the majority of the products are free of animal byproducts, Fenty Beauty is not considered a vegan line: A handful of our products may contain ingredients of animal origin, such as beeswax and carmine. At the time, there wasn’t a brand that truly reached everyone from the lightest skin to the darkest. Our marketing mission was underway to build a beauty brand for the next generation.Our approach to inclusion marketing has always been about “showing, not telling.” In fact, we never once used the word “inclusive” in our messaging. I wanted to expand on the women that we have highlighted before — women who aren’t usually highlighted in the space of fashion, whether it’s trans women or, this year, even paraplegic women [Lauren Wasser] who even have prosthetic legs. It was the first time underrepresented, underserved women and cultures were featured in a global prestige beauty campaign.Fenty Beauty first launched with 40 beautiful shades of foundation and today we have 50.