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Since 1995, it has been lighting up our screens annually; it dominates our Instagram feeds, #Trends on Twitter, and prompts various opinion pieces in national publications. Whereas the Victoria’s Secret Fashion Show can feel like an homage to the male gaze, Savage x Fenty’s show expressed something entirely different: A crowd of … Only at Victoria's Secret. Top-tier musicians perform goddess-like amongst the strutting supermodels. These are some of the words that spring to mind when you hear the name Victoria’s Secret. His vision was simple: create a lingerie shop where men felt comfortable.Whilst other brands became consciously more diverse, Victoria’s Secret kept rigidly to their tried and tested formula.
A sartorial masterpiece, the Victoria’s Secret show is a pop-concert-cum-lingerie-extravaganza exhibiting a phantasmagorical display of feathered wings, diamond bras and fake tan. They cost a ton of money, but their appeal is fairly limited to fashion wonks. Intersectional feminism was embraced by brands who recognised that inclusivity and diversity were hugely important in running a successful business. But recently, women have been more vocal about the importance of representing their lived reality. Savage X Fenty represents a new wave of lingerie branding – one that is committed to raising all women up as opposed to ‘empowering’ some and neglecting others. In doing this, the show attracted an audience beyond the parameters of the fashion world’s stylists and journalists; it attracted ordinary women.
Rihanna’s new lingerie collection is all about feeling comfortable in your own skin. It also represents the immense cultural shift that has taken place within the last few years. Potentially. Well, #MeToo happened. And she offered an alternative to the cheery, homogenous vision of female sexuality put forth by the best-known lingerie brand in America, Victoria’s Secret.Whereas the Victoria’s Secret Fashion Show can feel like an homage to the male gaze, Savage x Fenty’s show expressed something entirely different: A crowd of underwear-clad people communing with each other (leaning on a partner’s shoulders or lunging across the grass in sync) and with themselves. It sometimes seems like a fashion show evaporates the second it’s done.Now, if Savage x Fenty could just extend its sizes.Victoria’s Secret angels take smiling, careful spins at the end of the catwalk; Rihanna’s dancers were sweaty with exertion. Unapologetic with her sexuality, fun, and completely fearless with her spits, Stallion is a natural fit with the vibe of the brand" No matter how much they dress it up with savvy marketing about empowerment, its targeted audience is limited to the men who gawk at ‘angels’ in million-dollar diamond bras, or the women who effortlessly identify with the models.
Between 2016 and 2018, discourses about body positivity started to take over and checking your privilege became the new pink. And, miraculously, women found their voices in a new way.
What has constituted the demise of the most powerful lingerie brand in the world? We spoke to employees who used to work at Victoria's Secret, bra experts, and customers to figure out why there are so many issues with the company's bras. It was about turning the male fantasy of virginal yet highly sexualised ‘angels’ into a reality – even if it was just for a 42-minute entertainment special.When asked whether the VS show should include transgender models, Razek responded, “no, I don’t think we should... Because the show is a fantasy.”This is where Savage X Fenty comes in.
The reality of being a size 14, being pregnant or bloated. Iconic. "Savage X Fenty announced Megan as its brand partner, featuring her in its summer 2020 social media campaign titled #SavagexTheeStallion. It really is the idealistic dream of the male gaze put into action.