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"Two other points of note about this deal:The deal will look a lot like previous contracts for "Thursday Night Football" -- Fox will broadcast 11 games between Weeks 4-15, not counting Thanksgiving, with those games simulcast on NFL Network. or whoever over the next five years as it continues to experiment on what avenue it wants to take with respect to next-generation streaming situations.Perhaps you don't like "Thursday Night Football"? According to Statista , more than 50% of the league’s revenue came from TV deals in 2015, a year when the league made about $12 billion. Once any timeout in a half is declared a 30-second timeout, all remaining timeouts will be of the same duration.In 2016, the same rule applied in Los Angeles, as Los Angeles was a primary market for the Rams and a secondary market for the Chargers (as the team was still playing in San Diego). Cross-flexing also liberated CBS and Fox from their usual conference affiliation on Thursdays; thus Dallas and Detroit both hosted NFC opponents in 2014, 2015, 2016, and 2018 (In 2014, 2015, and 2018, the prime time game also featured two NFC franchises, so the AFC was completely shut out of the holiday those years). We want to hear from you.It's possible the NFL could split up Sunday Ticket rights, either between a streaming service and a traditional TV distributor (or distributors) or between several streamers. The biggest reason for the recent rush to CBA negotiations seems to be centered around NFL content rights deals. I've profiled a bunch of athletes that go by one name: LeBron, Shaq, Danica and others. Owning live football games is crucial for networks like ESPN to charge expensive affiliate fees to pay-TV distributors, and for Fox and CBS to remain viable against deeper-pocketed competitors like Disney and Comcast.But those same media companies will also have to figure out how to to afford the NFL's increases with an ever-shrinking pool of pay-TV subscribers, which means fewer eyeballs for advertising and fewer subscribers from traditional pay-TV revenue.Still, while Disney can theoretically afford a lot of live football, ESPN is losing millions of subscribers each year as more people cut traditional cable. The 2003 revision permits the NFL to have all eight teams involved in the Wild Card playoffs to have equal time in preparation, instead of the possibility of one or two teams having a shorter preparation for their playoff game if they were picked to play on Saturday, instead of Sunday. That means traditional media can hold on to positions of power for the rest of the decade. Again, the networks may show highlights of the game, and usually will at the earliest opportunity. Due to the broadcast contracts in place since 1970, three NFC teams play on Thanksgiving, as opposed to only one AFC outfit. The rule was designed to encourage ticket-holders to show up at the stadium instead of watching another game on television. Most of this is likely to occur with the tech giants largely sitting on the sidelines. "A" games are usually the primary game for each network (1:00 ET for Eastern and Central time zone or 4:05 ET for Mountain and Pacific time zone games in a single-game week), and if the network has a doubleheader, is typically the 4:25 ET game. Traditional … Amazon would be interested in a smaller package of exclusive games, such as the London and Mexico City games, if the NFL were to make that available, one of the people said.Disney is operating from a position of strength today, but has the most to lose as viewers shift to digital.The NFL knows this, and is expected to jack up renewal rates on all of its major broadcast packages -- Thursday night, Sunday afternoon, Sunday night and Monday night, according to people familiar with the matter who asked not to speak publicly because negotiations are private.The results will have a major impact on traditional media as millions of Americans cut the cord on pay-TV each year. Disney is interested in potentially sharing or simulcasting Monday Night Football between ESPN and ABC, according to people familiar with the matter.