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TATA Starbucks Private Limited, formerly known as Tata Starbucks Limited, is a 50:50 joint venture company, owned by Tata Consumer Products and Starbucks Corporation, that owns and operates Starbucks outlets in India. Through a separate coffee sourcing and roasting agreement, Starbucks and Tata Coffee Limited will work toward developing and improving the profile of Indian-grown arabica coffees around the world by elevating the stature of Indian coffee through joint marketing efforts, as well as improving the quality of coffee through sustainable practices and advanced agronomy solutions.The retail stores will be developed in cities across the country, beginning with stores in Delhi and Mumbai in calendar 2012.“The joint venture with Starbucks is in line with Tata Global Beverages’ strategy of growing through inorganic growth focusing on strategic alliances in addition to organic growth,” stated Mr. R K Krishnakumar, Vice Chairman, Tata Global Beverages. MUMBAI, India, January 30, 2012 – Tata Global Beverages Limited and Starbucks Coffee Company (Nasdaq: SBUX) today announced a joint venture between the iconic international coffee brand and the 2nd largest branded tea company in the world. Tata Global Beverages and Starbucks form Joint Venture to open Starbucks Cafes across IndiaTata Coffee is a subsidiary of Tata Global Beverages. About the Tata group Founded by Jamsetji Tata in 1868, the Tata group is a global enterprise, headquartered in India, comprising over 100 Since the inauguration of the flagship store in Mumbai in October 2012, this 50:50 JV has expanded to 10 cities, with many more Starbucks stores planned across the country. The company also has a joint venture with Starbucks called Tata Starbucks Ltd, to own and operate Starbucks cafés in India. India, while it presents a tremendous amount of opportunity there are also challenges, Tata Starbucks chief executive officer Navin Gurnaney said at the India Food Forum here.
Tata Coffee’s farms are triple certified: Utz, Rainforest Alliance and SA8000 reinforcing its commitment to the people and the environment.The TATA Starbucks Limited joint venture will operate cafés under the Quick Service Restaurant category. Through an initial financial commitment, Starbucks will work with Tata to support 'Swastha', a school for children with special needs (in partnership with the Coorg Foundation) and aim to increase its capacity and outreach into the rural communities in the coffee growing region of Karnataka. The 50/50 joint venture, named TATA Starbucks Limited, will own and operate Starbucks cafés which will be branded as Starbucks Coffee “A Tata … "The liquid beverages category has exciting growth potential and this move will help us strengthen and widen our presence in it,” Sunil D’Souza, CEO at Tata Consumer, said.Tata Consumer claims to be the second-largest player in branded tea in the world with over 330 million servings everyday across the globe. Tata Chemicals, on the other hand, will focus on innovative science-based chemistry solutions and products.Tata Consumer is said to have a consolidated revenue of Rs 10,000 crore and employs over 2,200 people in its branded business.Since the inauguration of the flagship store in Mumbai in October 2012, this 50:50 JV has expanded to 10 cities, with many more Starbucks stores planned across the country.Tata Consumer, in its previous avatar as Tata Tea Ltd, and PepsiCo had formed the joint venture in 2010. MUMBAI: Tata Starbucks, the equal joint venture between the Tata Group and global coffee chain Starbucks, aims to achieve break even in FY20, a top company official said Wednesday. “We look forward to bringing the Starbucks Experience to customers in India by offering high quality arabica coffee, handcrafted beverages, locally relevant food, and legendary service. It is Asia’s largest coffee plantation company and the 3rd largest exporter of instant coffee in the country.
We are excited about the opportunities the alliance presents to innovate in the retail space and bring new beverage experiences to more consumers in India, leveraging the global in-home expertise of Tata Global Beverages and the global out-of-home expertise of Starbucks.”Starbucks and Tata share common values of responsible business ethics and a commitment to community.