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These usually focus on things like the quality of the materials, concepts for her designs, and dressing tips to build trust and differentiate her products. The feature collects everyone’s thoughts together, increasing engagement x10. Different from display advertisements that mainly drive traffic to an external link (official website etc. These sponsored contests have given brands the opportunity to reach out to their consumers in an exciting way, but it can learn a lesson or two from Weibo to organize it on a grander scale.Weibo reported a 30% rise in monthly active users to 340 million in the first quarter of 2017 now has a market capitalization of $16.4 billion. Comparatively, Twitter’s homepage is rather simple, only showing users “Top Tweets” and “Latest Tweets”.Like many other social media platforms, Weibo also features display advertisements, which include pop-up advertisements (support pictures, videos, and gifs) upon opening the app, traditional banner ads, etc. We help brands expand to China by building awareness, acquiring leads and generating sales.An English version of Weibo.com is yet to be developedWeibo’s video advertisement and its landing pageBesides, you can also edit brand-related information to introduce your business to the public. Posts related to new product launches, advertising/promotional campaigns, and festive greetings can be shared to foster interaction and update consumers constantly.Corporate account features (Source: Weibo.com)As mentioned above, Weibo Window enables users to link their e-commerce shops to their Weibo accounts. If the hashtag becomes popular on the platform, it can even be listed on the “Trending Search” or “Hot Topic” lists on Weibo search.Profile Page of a Weibo corporate accountDragon Social offers revolutionarily simple and effective social media marketing services to international companies. ), search engine promotion focuses on increasing the amount of attention and quantity of traffic to your Weibo account. Below let’s see some of the VIP privileges:Lancôme’s content creation campaignFor example, Weibo introduced “Weibo Fit”, which helps users monitor their exercise and health conditions and“Weibo Wallet”, which enables users to make payments directly through the app. On Weibo, one can see comments which users properly sorted out under a tweet by just one click. Weibo has a feature known as ‘event’ which the virtual version of a party is, but in sections (as usual). For example, the fashion brand Vero Moda launched a Weibo advertisement to promote its winter sales. It has transformed into something completely different from any predecessor by providing more versatility, functions, and user base.The corporate account provides more professional features compared to a personal account, which includes fans service, event center, data center and an ad center.