“It’s not a personality-driven brand; it’s not a makeup-artist brand.
Then, post the pic on your social media page with #OTDgram and see what reactions you get.Laura’s employed about 1,000 people at ColourPop, with the average age being 25. La compañía fue fundada en 2014 por los hermanos Laura y John Nelson ColourPop es una marca de cosméticos con sede en Los Ángeles, California. Its highest-profile brand is Kylie Jenner’s Kylie Cosmetics, and it produces lines for social media stars such as Jenn Im, Kathleen Lights, and Karrueche Tran.
“When you ask them to get engaged, it’s important to show an immediate response.
“We’ve heard from our fans that they want to see and touch ColourPop in real life,” Laura says. New workplaces, new food sources, new medicine--even an entirely new economic systemOur annual guide to the businesses that matter the mostLeaders who are shaping the future of business in creative waysWhat’s next for hardware, software, and servicesSibling entrepreneurs Laura and John Nelson launched ColourPop with a simple idea: makeup that would be native to Instagram, not drugstore shelves. The company was founded in 2014 by siblings Laura and John Nelson. ColourPop products are sold through their website or at Ulta Beauty.
is witness to their gratitude to YouTube tutorial mavens, and the mavens' adoration of the brand. Some of ColourPop’s bestsellers include pressed powder eyeshadow palettes and their ultra matte lipstick at only six bucks. Employees are in constant contact with customers, often making fast tweaks to products or strategy in response to online feedback. With fun names like “Chasing Rainbows” and “Makeup Ur Mind,” ColourPop is approachable, particularly with its price point. If it takes months, they feel disenfranchised. It’s savvy to hire millennials when you’re targeting that particular generation. ColourPop Cosmetics, also known as ColourPop, is an American cosmetics brand based in Los Angeles, California. Instead, it’s reacting to whatever digital influencers are excited about at any given moment, whether it’s a costly MAC eye shadow or a discount-store NYX lipstick. The result?
“Our business model gives us the opportunity to be very in tune with fans,” Laura says. The founders, siblings Laura and John Nelson, made a conscious decision to market ColourPop specifically via social media to a primarily millennial audience.
Seed now acts as an incubator and venture-capital fund for a range of makeup companies. The concept is similar to that of “fast fashion” brands such as Zara, which make their own versions of high-end designer clothing items at much cheaper prices.But ColourPop isn’t simply knocking off luxury goods.
“We’re not coming at this from a top-down approach,” Laura says.
WOMAN TO WATCH: Laura Nelson, President and Founder of ColourPop Our Woman to Watch today, Laura Nelson, knows probably too much about being a ‘grammable beauty brand. Laura proves you can start a successful beauty company with a clear vision and savvy marketing know-how in this increasingly digital age.ColourPop is a social media star in its own right, with a cool four mil in followers. We want to listen to our fans more than we want them to listen to us.”Celebrating the best ideas in businessAn award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens
It’s a fluid, natural part of the rhythm.”Two more Seed brands are set to launch in 2017 (the company isn’t ready to reveal details). Like, ‘Why should I even tell you what I think?’ ”Today, ColourPop and Seed are major players in the makeup business (ColourPop has more than 4 million Instagram followers—four times as many as Revlon). “We’re trying to come up with interesting and creative ways to do that.” As for future ColourPop products and celebrity partnerships? It was 2014, and the duo—both working as executives at Spatz Laboratories, their father’s beauty industry supply company—saw Instagram and YouTube personalities posting makeup tutorials that were attracting huge audiences. Ιδρυτές της εταιρείας είναι τα τα αδέρφια Laura και John Nelson.