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The total $57 million number was a reference to Heinz 57, a historical advertising slogan for the longtime Pittsburgh-based company. Funded in conjunction with PNC Park and the David L. Lawrence Convention Center, the $281 million (equivalent to $405.74 million in 2019) stadium stands along the Ohio River, on the Northside of Pittsburgh in the North Shore neighborhood. Heinz Co. was a Pittsburgh institution with a singular headquarters Downtown.

Heinz Field is a football stadium located in the North Shore neighborhood of Pittsburgh, Pennsylvania, United States.It primarily serves as the home of the Pittsburgh Steelers of the National Football League, and the Pittsburgh Panthers college football team. Recent naming rights contracts in the area have gone to PPG Paints, for the Penguins’ Uptown arena in 2016, and to UPMC for the Steelers and Penguins practice facilities and new basketball arenas at Duquesne and Robert Morris. It might just be the name of a stadium, but for Steelers fans it means more than that.That’s one reason a renewal is unlikely. The Steelers’ lease at Heinz Field is current set to expire after the 2031 season, so the team has nine years’ worth of naming rights to sell. Heinz Field management are advising fans attending the game about some access and security matters, including the following stadium policies: Walk-through metal detectors will be in place at every Heinz Field entry point this year. It has hosted Steelers since, along with the 2011 NHL Winter Classic and numerous concerts and other non-football-related events.Kraft Heinz pays an average of $2.85 million for the naming rights under its current deal, originally a $57 million deal for 20 years since 2001, well below market value. 3 4 5. It opened in 2001 after the Steelers moving over from Three Rivers Stadium. With the Heinz name fading in the Kraft Heinz picture -- although it’s still globally known for its ketchup brand -- the urgency to push it, particularly in Pittsburgh, isn’t seen as worth that level of investment.Kraft said the two parties are in negotiations, so no need to fret yet.Could the Steelers follow so many other stadiums in having an ever-changing stadium name? Top Answer. The company insists it maintains headquarters in both cities, but emphasis has shifted in recent years toward Chicago.The ‘Big Ketchup Bottle’ might be getting a new name. Naming rights are a financial transaction and form of advertising whereby a corporation or other entity purchases the right to name a facility or event, typically for a defined period of time. 2009-05-24 23:39:33 2009-05-24 23:39:33 . KDKA has reached out to both Heinz Field and Kraft Heinz for comment, but so far has not heard back. The stadium opened in 2001, after the controlled implosion of the teams' previous home, Three Rivers Stadium.

Answer. How much did the Heinz Co. pay for the naming rights of Heinz Field? Primanti Brothers should be leaping at this opportunity. The other is the price tag.When the deal was signed, the H.J. Heinz’s imminent departure marks the first time that the Steelers will have a new name for their stadium in the stadium’s history.

Kraft Heinz pays an average of $2.85 million for the naming rights under its current deal, originally a $57 million deal for 20 years since 2001, well below market value. For properties like a multi-purpose arena, performing arts venue or an athletic field, the term ranges from three to 20 years. Report: Heinz not expected to retain naming rights to Pittsburgh football stadium New, 31 comments The ‘Big Ketchup Bottle’ might be getting a new name. Heinz Field is named for the locally based H. J. Heinz Company, which purchased the naming rights in 2001. Signs and apparel with foul language or inappropriate messages are prohibited at Heinz Field. Stay tuned to BTSC for the latest news and notes surrounding the black and gold as they continue their training camp practices and prepare for the preseason in just over one week’s time.The Steelers collect $2.85 million annually on the current deal, and they’re known to be seeking something in the $10 million range, as other NFL teams are getting. Wiki User. In 2015, two years after being bought by equity firms, it was merged with Kraft of Chicago and renamed Kraft Heinz. Heinz paid $57 million for the stadium name, but that original deal expires in 2021.