You can find this monogram everywhere from Subway’s commercials to the paper that they wrap their sandwiches in.All told, Subway has managed to create a widely recognizable logo that conveys all of the messages they hope to get across to their customers.
This logo lasted for 8 months before the logo's change in 2016.To coincide with the opening ceremony of the Rio 2016 Olympic games on August 5, 2016, Subway unveiled its new design. Subway was founded on August 28, 1965 under the name of Pete's Super Submarines. While much of Subway’s success is no doubt due to their menu and the near limitless sandwich combinations it provides, there’s a lot to be said for the sandwich chain’s marketing as well. The Subway Story. In March 2002 when Subway started using a modified version of its 1969 logo without the oval, the typeface changed and the wordmark became italicized. SUBWAY® Breakfast. The history of the Subway logo may be short compared to the lengthy history of some companies, but, nevertheless, it has certainly demonstrated plenty of staying power.Subway has also created a monogram out of the iconic arrows in their logo and continue to use that monogram in much of their marketing material. The first location was owned by Peter Buck and Fred DeLuca. The color scheme included white and yellow for the name of the company and green for the outline and the slogan. The arrows also convey the idea of speed, promoting the message that, in spite of the fact that Subway is fresh and healthy, it is also a very quick and convenient option.
Despite the name change, it was also marketed as Pete's Subway.
More than half its locations (23,928 or 57.6%) are in the United States. There are a lot of reports that also state that the fact of the matter is that Subway was unable to keep up with competition and in 2015 was losing out to other chains by 3.4%. By 1968, the two men changed the name of their restaurant chain to Subway.Fred DeLuca served as the company’s CEO until 2015.
The wordmark and symbol would later be branched into other countries the next year.In 1969, Subway introduced a new logo with the "SUB" appearing in white and the "WAY" appearing in yellow. For active individuals who choose Subway over other, less-healthy fast food alternatives, this is a positive message. The story of the Subway brand started more than 50 years ago when Dr. Peter Buck, a nuclear physicist, changed the life of a college student with a few simple words, “Let’s open a submarine sandwich shop.” The slogan used with this logo was "Eat Fresh. In 2016, Subway unveiled their most recent logo which featured somewhat of a return to the original logo, losing the italics and dark green border while also adding more curves to the logo.The Subway logo makes use of dark, crisp greens in order to convey the idea of freshness as well as bright yellows to convey positivity and flavor.The history of Subway started in 1965 when Fred DeLuca borrowed $1,000 from a friend named Peter Buck in order to fund the opening of a sandwich shop in Bridgeport, Connecticut called Pete’s Super Submarines. The foundation of every good sandwich.
After changing the name of their restaurant to Subway, the two men developed a yellow logo with arrows coming out of the “S” and “Y” in Subway. The first Subway logo was used with slight changes until 2002, when the logo we’ll be more familiar with (below) was introduced.
This logo remained in place with only slight changes throughout the majority of Subway’s impressive growth until it’s first major change in 2002. The arrows in the Subway logo serve to promote the idea of movement and motion. A year later, the two formed a holding company to oversee the expansion of their restaurant named Doctor’s Associates – a name derived from DeLuca’s desire to make enough off the restaurant to fund his medical school tuition. Freshly Baked Bread. It can still be found on some Duke ovens at some locations.The "SUB" appears in yellow and the "WAY" appears in green, which has a striking resemblance to the 1969 logo, but straightened. The oval shape was removed, the curvy “W” and “A” were replaced by the letters with sharp angles, all the characters were italicized. In this article, we’ll take a look at how Subway got to where it is today and the role that their recognizable logo has played in their marketing success.While the Subway logo has indeed undergone several different iterations, it’s interesting to see a company that has kept the basic design of their logo ever since they opened their very first location. Subway Logo History | Evologo [Evolution of Logo] - YouTube